The worlds biggest music competition was coming to the UK and the BBC as its producer & broadcaster was to be centre stage. Our task was simple, bring in mass new audiences and shift perceptions of the song contest.

Our approach was to not ‘sell’ the reasons to tune in, but to rally the nations sense of pride with the contest on home soil. To show audiences this is a moment to prepare for, to get behind, and at the end of the day – have fun with friends and family.