The BBC’s editorial guidelines are brought to life as the unlikely star of this powerful brand film. Showing how they drive accurate and impartial reporting, illustrated with poignant footage gathered in Ukraine since the war began.

Excerpts from the guidelines appear on screen layered with a host of BBC journalists including Clive Myrie, Orla Guerin, Lyse Doucet and Jeremy Bowen as they get caught up in the middle of live combat. Showing audiences the work that’s done behind the scenes to make sure BBC News delivers the highest quality journalism, proving ‘If you know how it’s made you can trust what it says. Trust is earned’.